![]() ![]() ![]() ![]() In REVIEWS.io, they found just what they were looking for. Operating on Shopify, they needed a solution that was easy to integrate, and allowed them to enhance the brand persona they’d created. This approach allows us to envision and plan for our long term goals for Poppy’s Picnic." "We believe in our high quality raw dog food and excellent customer service, so we actively ask our customers to write their honest feedback post purchase. They knew trust signals would be paramount to their success, and that customer feedback not only instills this trust, but offers greater insight into consumer expectations. Right from the start, Poppy’s Picnic latched on to why reviews are essential for brands. Poppy’s Picnic have made donations of our nutritious dog food to a number of dog rescue charities struggling to care for an increase of abandoned animals throughout COVID-19.Īll of this has helped drive brand awareness and cement their trusted reputation, which they’ve managed to secure through a solid review strategy. They also demonstrated their social conscious, with a commitment to making a difference wherever possible: They made great use of social media to enhance the buyer experience, with helpful tips and guidance around their product range, and offered accessible contact through multiple channels. Investment in the new, bigger factory allowed for greater safety precautions, and office staff were able to work from home.Īs a brand that sees experience as key, fulfillment and customer service remained a top priority: "We continued to cater to the steep rise in demand, especially throughout a period of panic purchasing in March 2020, and made arrangements from the start to protect our customers by introducing contact-free deliveries while social distancing restrictions were in place."Īlongside this, they focused on the needs of their customer base, offering tailored subscriptions and advice. Continued Growth in Challenging TimesĬOVID-19 came as a major challenge for everyone, but Poppy’s Picnic were reactive. We launched the world’s first bone free ranges which can be served raw or cooked, offering dog owners more flexibility when switching or to give their dogs a more varied taste experience. Our latest recipes were developed by an expert vet and nutritionist. They also took a range of newly improved recipes to market, and introduced compostable and recyclable packaging: Not only that, we are now able to expand on our B2B trade sales, garnering more stockists nationwide, which helps further our brand awareness. It’s great to have the space and capacity to properly respond to customer demand. This led to a hugely successful ad campaign, and an increase in demand, just as the pandemic began to take hold.ĭespite the global situation, Poppy’s Picnic moved into a new factory in July 2020 to meet the growing desire for their products: In November 2019, founders Dylan and Poppy made a TV appearance on James Martin’s Saturday Morning show, showcasing a variety of recipes dog owners could whip up for their pets at home. Since startup, the focus has been on educating the customer. Poppy’s Picnic sells both direct to consumers and in stores around the UK and Hong Kong. Their fuschia brand colours, dog puns, and quirky communication makes shopping with them about so much more than filling up a pet bowl - it’s an experience. But their positive attitude, strong brand image and ethos helped them amass a loyal following of customers right from the start. Poppy’s Picnic was founded in 2016 with a clear mission - to help dog owners feed their pets a raw food diet, the way nature intended.Īs a startup, they had a lot to learn incredibly quickly. ![]()
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